Can you imagine if every new episodes of your favourite program on the TV was shown haphazardly at different times during the week? Assuming you’re not recording them I imagine it would be extremely easy to miss an episode or two, and ultimately stop watching the show, either because you don’t know what’s going on or you’re fed up of trying to keep track of when it’s on.
For this reason networks broadcast the episodes at regular intervals, typically daily or weekly at the same time, it’s just a common sense method to maximise their potential audience. So why don’t people on the internet use the same method?
“But the internet’s different”… I can hear the argument now. Well yes it is, there are almost uncountable methods of keeping up with you favourite news site, blog, youtube channel etc, but it doesn’t mean we can’t learn from the approach used by the TV companies. Here’s why: